Nike The World s Leading Supplier Of Athletic Shoes

Nike is the world’s leading supplier of athletic shoes and merchandise. Within the United States alone Nike has exceeded $3.7 billion in total sales, and they make up more than 47% of the U.S. athletic sneaker market. Nike has been supplying the world with the top athletic sneakers and apparel since 1978. Originally founded as Blue Ribbon Sports by Bill Bowerman and Phil Knight in 1962, the brand didn’t see increases in success until they rebranded in the late 1970’s. In 2015 Nike announced that they plan to grow its online and e-commerce business to $7 billion by the year 2020. Mark Parker, current Nike CEO, says the potential for $7 billion in sales is there but the company needs to the target audience to adapt to the new advertising strategy that Nike has begun to implement. Nike is focusing their attention on their new Nike+ app. Since the summer of 2015 Nike has received positive feedback about the app and the company plans to advertise and sale products thr ough Nike+. Parker is relying heavily ads on the Nike+ app and mobile sales to take Nike to a new level, he’s quoted as saying, â€Å"Mobile innovation and personal services are dominating the landscape, that’s why we need to invest in integrating digital and physical retail seamlessly, giving our customers better access to the products that they want†. Ad Nike continues to grow and transition there sales strategy, so will the companies advertising change up. The company will now focus its attention on advertisingShow MoreRelatedNike Strategy1302 Words   |  6 PagesIntroduction For this module Session Long Project I picked Nike, Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike s international activities and how they managed to become today s world s leading supplier of athletic shoes, apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centeringRead MoreThe Athletic Shoe Industry Is Made Up Of Companies That Produce Footwear For Athletic Use1638 Words   |  7 PagesExecutive Summary Introduction The athletic shoe industry is made up of companies that produce footwear for athletic use. This is a strong industry and has been around for over 100 years. The athletic shoe industry is one of the fastest growing footwear industries and have top growing sales compared to other footwear industries (NDP Group, 2016). The key players that currently dominate the market are Nike, Adidas, and Puma (Kates Bolduc, 2013). This paper will use the porter five forces, industryRead MoreStrategic Analysis of Nike1213 Words   |  5 PagesNike Case Analysis Nike is a worlds leading supplier of athletic shoes and apparel. The company was founded in 1964, when it was selling shoes to athletes. 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The company is headquartered in Beaverton, near the Portland metropolitan area of Oregon. It is the world s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18.6 billion USD in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision CastpartsRead MoreNike Business Case Study1380 Words   |  6 Pagesencourage economic competition, people feel better about working for that company, and it s the right thing to do which can cause personal happiness and satisfaction (Lecture 1, 2017). Even though every company should act ethically correct, not everyone does and Nike is a great example of that. Nike is a company who grew fast and looked for a cheap way to manufacture th eir products, by manufacturing overseas. Nike had a strong start but when people started protesting the company and their name was beingRead MoreCase Study - Nike: Spreading Out to Stay Together1343 Words   |  6 PagesCase Study: Amazon: Nike: Spreading Out to Stay Together Nike, Inc. is an American  multinational corporation  that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near  Beaverton, Oregon, in the  Portland metropolitan area. It is the world s leading supplier of  athletic shoes  and  apparel  and a major manufacturer of  sports equipment, with revenue in excess of US$24.1  billion in its fiscal